The Storefront feature was created for groups, clubs, teams, and school organizations to house their specific marketplace items for sale (sort of like their very own mini-store). This feature simplifies your search for specific items or by specific group. For example, let's say your school district has a storefront that is generally for sports or a specific team. You should be able to visit that team's Storefront to locate their specific items for purchase. The storefront provides an easier and more convenient path to find exactly what you are looking for.