As the school principal, evaluating your school fundraising campaigns in terms of how you've conducted them and what improvements you can make. After a school fundraising campaign, ask yourself questions like, "Did it work well?", “Did it achieve its primary objective?", and "Why it did or didn't work out the way you intended?".
How can principals evaluate their school fundraising campaigns?
With these secondary metrics, you can reveal hidden characteristics about your school fundraising campaign, like whether you are reaching new donors or if you need to ask the existing donor base to contribute more to your school fundraising campaigns.
A successful campaign obviously meets or exceeds its goal. Whether or not your campaign was successful, you’ll want to assess the campaign and identify ways to improve in the future. As educators know, assessment is a big component for growth. The key to a better fundraiser could be as simple as crafting a clearer way to communicate the objective or finding a new way to promote the fundraiser.
- Calculate the average gift size. This is calculated by summing up all donations made in your school fundraising campaign over a specified period and dividing them by the total number of unique contributions.
Whether you choose to adopt the average gift size measure over time from one month to one year, it can show your average donation and the number of gifts you need to hit a specific target. Doing so can help you track your progress throughout the duration of the campaign.
- What is the cost for every dollar raised?
For many schools, the cost per dollar raised is one of the primary indicators of school fundraising performance. The cost-per-dollar-raised helps you calculate how much money your school spends to raise one dollar from a school fundraising campaign.
This is usually displayed as $0.25 per $1 raised. Suppose your school is already tracking expenditures and allocates different costs to individual fundraising projects. In that case, you may find it a bit hard to calculate your school's ratio in terms of the cost for every dollar raised. After calculating the cost for every dollar raised, devise measures to reduce this ratio. This helps your school to get more value from the money raised by donors.
You can calculate the cost for every dollar raised by dividing the total cost of main school fundraising activities by the total of all donations and contributions made to the school.
Proper evaluation of a school fundraising campaign is an excellent way to determine whether a school fundraising campaign is moving as planned or if it's not doing so well. You can use today's school fundraising campaign results to properly prepare for the future school fundraising campaigns for more revenue and better results.